Private & independent schools
Sensitive data, security review included
Help families find you, visit you and stay with you.
Choosing a school is a big decision, and families want clear answers about grades, tuition, schedule and community before they come to see the campus. Your admissions office wants a steady, organized funnel from first inquiry to re-enrollment. We add a clear website, admissions inquiry and tour booking, parent communication and an AI front office alongside the student information system, gradebook, billing and records your school already uses. We do not replace them.
What we set up
A website families can act on
Grades served, schedule, tuition and fees, the admissions steps, financial-aid process, calendar, athletics, arts, transportation and after-care are easy to find. Families request information, book a campus tour or RSVP to an open house from their phone, and an AI front office answers common questions at any hour.
An admissions pipeline staff can follow
Inquiries are sorted by grade level and source, tours are scheduled with the right admissions staff, and each family's application checklist, waitlist position by grade, sibling and legacy notes, and re-enrollment deadline stay in one place. Your own application and aid processes stay yours, and we connect to them rather than rebuild them.
Parent communication that respects consent
Newsletters, event reminders and deadline notices go to segments such as grade level, campus or interest, based on the consent each parent gave. Reports for the head of school and the board show the inquiry funnel, tour attendance, waitlists and re-enrollment progress without exposing any one family's records.
Where this business gets hard
An admissions funnel that leaks between steps
A family inquires, takes a tour and then goes quiet before applying. Seeing every family's stage by grade level and source, with a reminder to the right staff member when a step is waiting, helps admissions follow up while the family is still deciding.
Questions the school can't answer in a chat
Parents ask about admission chances, financial aid, a child's needs or a placement. The website and assistant should give general information and hand everything personal to staff, so no one is promised something only the school can decide.
Re-enrollment that depends on chasing
Re-enrollment contracts, deadlines and deposits are time-sensitive and affect next year's planning. A campaign with clear deadlines, parent reminders and a live count by grade replaces spreadsheets and repeat phone calls.
Parent messages that reach the wrong people
Sending a notice to the whole school when it belongs to one grade or one team creates noise, and sending to someone who did not consent creates risk. Segments tied to recorded consent keep messages relevant and appropriate.
Set up for the way you work
Not every private & independent schools business runs the same way. We adjust the setup to fit yours.
- K-8 or lower and middle school
- Parents are deciding for younger children, so tours, family information sessions, after-care, transportation and early-grade admissions steps matter most. Waitlists by grade and sibling priority notes are common.
- High school (9 to 12)
- Students often take part in the process through a shadow day or interview. The site emphasizes course offerings the school describes, athletics, arts, college counseling as the school describes it, and a clear application calendar, with no predictions about outcomes.
- PK-12 school
- Several admissions entry points, a larger family base and many segments. Division-level pages, multiple admissions staff, grade-level waitlists and a re-enrollment campaign across divisions keep the funnel organized.
- Faith-based school
- Families look for mission, community and worship or service life, and many schools ask for a pastor or parish form as part of their own process. The site states the school's identity in its own words, and the school's own policies govern admission.
- Montessori, classical or progressive school
- Families often need to understand the approach before they visit. A page in the school's own words, observation or classroom-visit dates and tailored information sessions help the right families find you.
- Boarding or special-focus school
- Boarding schools add residential life, travel and families who live far away, so virtual information sessions and clear tour options matter. Special-focus schools need careful language about who the program serves, and the school's own team handles each family's specific questions.
Busy seasons and slow ones
Admissions follows the school year. Inquiries and open houses build in fall, applications and aid forms cluster in winter, decisions and enrollment contracts go out in late winter or early spring, and re-enrollment deadlines land in the same stretch. Summer brings late inquiries, waitlist movement and new-family welcome communication. Many schools also see a burst of tour requests right after a major event or a local relocation season. The site, tour booking and reminders need to be ready before open-house season, with the application and re-enrollment calendars posted clearly well ahead of every deadline.
What your customers ask before they book
Your AI assistant and website are set up to answer these before anyone has to call.
- What grades do you serve, and what is the daily schedule?
- How do I schedule a campus tour or attend an open house?
- What are the admissions steps and deadlines?
- How does your financial-aid process work, and who do I talk to?
- What do athletics, arts, after-care and transportation look like?
- How will I hear about school news and events as a parent?
Common mistakes we help you avoid
- Letting a chat, email or web form answer questions about a child's chances of admission or an aid amount instead of the admissions or aid office.
- Collecting student names, birthdates, IDs or documents through a general website form instead of the school's own secure application process.
- Sending parent messages to everyone instead of the grade or group they apply to, or to parents who did not consent.
- Posting deadlines, tuition or accreditation statements that are out of date or that the school has not approved.
Student records, minors and admissions rules
Student privacy laws such as FERPA and state student-privacy statutes, rules for children's data online, anti-discrimination and admissions-policy requirements, and state private-school licensing or accreditation vary, and the school stays responsible for meeting them. We add the website, admissions inquiry and tour booking, parent communication and an AI front office alongside your own student information system, gradebook, billing and records. Grades, transcripts, health records and tuition processing stay in your school's own systems. The AI assistant never discusses an individual student's records, grades, discipline or health, never estimates a child's chances of admission or any financial-aid amount, and never gives legal, educational-placement or medical advice. Those requests go to the right staff member. Admissions decisions and aid awards are made only by the school through its own process. We collect only minimal contact information in the website flows, restrict any family record to authorized staff, and send messages only according to the consent on file. Tuition and gifts are processed through the school's own compliant processor and we never hold funds. Accreditation and licensing statements on the site are the ones the school provides, and nothing here is legal advice or a certification.
See it working
Click through a sample private & independent schools website, then see the owner dashboard behind it.
How it works
- Step 1
Tell us about your business
A short call or the free AI check-up. No jargon.
- Step 2
We set it up
Your site, customer system and assistant, with your branding and your data.
- Step 3
You go live
We train you and your team, then keep everything running.
Under the hood
Pricing
One price: $349/month plus a one-time $750 setup. It includes your website, customer system, AI receptionist, hosting and support. A security review of your setup is included in setup for this kind of business. Non-profits save 35%.
See where AI fits your business
Five minutes, free, and written in plain English.
Start the AI check-up