Lash, brow, wax & esthetic studios
Fill the book on a rebook rhythm, not on luck.
Lash, brow and wax studios run on repeat visits: fills every few weeks, brow shaping on a cycle and waxing on a rhythm. We build a site that books the right service length with the right tech, and keeps patch tests, forms, products and rebook reminders organized behind it.
What we set up
Booking by service, tech and duration
Clients pick a service and see its length, then book a tech's calendar. Fill appointments and new sets use different durations, and new-versus-returning pricing is applied by rules you set.
Patch tests, forms and policies
Patch-test and allergy or sensitivity notes, consent forms and photo consent are collected before the visit and kept as the owner's records. A deposit and late-cancel policy protect long lash blocks.
Rebook cycles, packages and retail
Reminders go out when a fill or wax is due, based on the interval you choose. Memberships, packages and retail add-ons like serums and brow products are sold and tracked, with product and adhesive expiry reminders.
Where this business gets hard
Fills drift past the rebook window
A fill that waits too long often becomes a pricier new set. Rebook reminders based on each service's interval bring clients back on time and protect the tech's calendar.
Long lash blocks are costly to lose
A new set can hold a tech for two hours or more. A deposit, a clear late-cancel window and reminders protect that time without chasing anyone.
Patch tests and sensitivity notes get lost
Notes about patch tests or past reactions are the owner's records and need to be where the tech can see them before the visit. Collecting them in a form and attaching them to the client record avoids guesswork at the chair.
Adhesives and products expire quietly
Lash adhesive and wax have shelf lives. Expiry reminders and a use-first label keep old stock from reaching a client.
Set up for the way you work
Not every lash, brow, wax & esthetic studios business runs the same way. We adjust the setup to fit yours.
- Lash-focused studio
- Long new-set appointments, frequent fills and adhesive stock drive the setup. Rebook intervals matter most.
- Brow and wax bar
- Short, quick services with high volume. Back-to-back booking, short durations and a walk-in friendly calendar drive the setup.
- Full-service esthetic studio
- Facials and skin services alongside lashes and wax. Different tech licenses and room needs shape the schedule, and the studio's licensing rules apply to each service.
- Suite or booth-rent studio
- Each tech runs their own book, rates and clients. The owner needs per-tech calendars, rent tracking and license records, and techs may want their own booking link.
Busy seasons and slow ones
Many studios get busy before weddings, proms, graduations, holidays and vacations, and see a rush of new sets and brow appointments then. Late summer and the weeks after holidays can be slower. Slow stretches are a good time to push packages, memberships and rebook reminders to clients who are overdue. Timing is only a pattern.
What your customers ask before they book
Your AI assistant and website are set up to answer these before anyone has to call.
- How long does a fill or a new set take?
- Is there a different price for a first visit?
- Do I need a patch test, and how far ahead?
- How often should I come back? (The tech advises from your record.)
- What is the late-cancel and deposit policy?
- Do you offer packages, memberships or gift cards?
Common mistakes we help you avoid
- Booking every service in the same time slot length, so techs run over on new sets or sit idle on quick waxes.
- Keeping patch-test and allergy notes on paper or in a tech's head instead of on the client record.
- Letting adhesive and wax expire because nobody tracks the dates.
- Skipping a deposit and late-cancel policy on long blocks, then losing the slot and the revenue.
Licensing and sanitation rules vary
State boards set rules for esthetician and cosmetology licenses, which services each license covers, sanitation, disinfection and inspections, and these differ by state and sometimes by city. We build license-expiry reminders, a sanitation checklist, patch-test tracking and booking steps around your own policies. Patch-test results and allergy notes stay the owner's own records. The AI never gives skin, allergy or medical advice and never promises results. You stay responsible for meeting the rules that apply to your studio.
See it working
Click through a sample lash, brow, wax & esthetic studios website, then see the owner dashboard behind it.
How it works
- Step 1
Tell us about your business
A short call or the free AI check-up. No jargon.
- Step 2
We set it up
Your site, customer system and assistant, with your branding and your data.
- Step 3
You go live
We train you and your team, then keep everything running.
Under the hood
Pricing
One price: $349/month plus a one-time $750 setup. It includes your website, customer system, AI receptionist, hosting and support. Non-profits save 35%.
See where AI fits your business
Five minutes, free, and written in plain English.
Start the AI check-up