Florists
Orders by date, flowers by the stem, nothing wasted.
A florist works against the calendar and the cooler. We build an order flow by date and delivery zone, with an occasion catalog and a card message, then keep stock, delivery routes, event quotes and holiday limits organized behind it so busy weeks stay under control.
What we set up
Orders by date, zone and occasion
Customers browse by occasion, pick a delivery date and zone, add a card message and pay. A same-day cutoff you set closes the day on time, and a clear substitution policy is shown before checkout. Sympathy orders get their own careful flow.
Stock, waste and delivery routes
Wholesale orders, stems on hand and waste are tracked against what is sold. Delivery orders group by zone and driver, with a photo at the door and a notes field for gate or front desk details.
Events, weddings and holiday limits
Wedding and event inquiries book a consultation, then become an itemized quote with a deposit. Holiday weeks get order caps, early cutoffs and extra driver slots so Valentine's Day and Mother's Day do not swamp the shop.
Where this business gets hard
Flowers are perishable
Every stem not sold is money in the trash. Ordering from wholesalers has to match expected orders by date, and waste needs to be counted so ordering gets smarter over time.
Holiday spikes overwhelm the shop
Valentine's Day and Mother's Day can bring a large share of the year's orders in a few days. Order caps by day, earlier cutoffs, delivery windows and extra driver slots keep quality up when volume jumps.
Exact wording and details matter
A card message with a name wrong, or a sympathy arrangement sent to the wrong service, cannot be fixed afterward. Orders for funerals and services need a staff check on names, times and venue.
Events need quotes and deposits
Weddings take months of back and forth. A consultation, an itemized quote with recipe cards for each piece, and a deposit before ordering stems protect your time and your wholesale costs.
Set up for the way you work
Not every florists business runs the same way. We adjust the setup to fit yours.
- Retail shop with walk-ins
- Counter sales, pickup orders and local delivery. Setup centers on an online catalog by occasion, same-day cutoffs and a simple pickup window.
- Delivery-focused or online-only florist
- Orders arrive from the website and the phone, with routes and driver slots as the limit. Setup stresses zones, delivery windows, photo proof and substitution rules.
- Wedding and event florist
- Fewer, larger jobs. Consultations, itemized quotes, deposits, design boards and recipe cards matter more than a daily storefront.
- Subscription and wholesale-to-business
- Weekly arrangements for offices and restaurants, plus monthly subscriptions for homes. Recurring billing, a set delivery day and a skip-or-pause option drive the setup.
Busy seasons and slow ones
Valentine's Day and Mother's Day are often the biggest weeks of the year, with Christmas, Easter, graduations and prom season close behind. Sympathy orders arrive any time and with little notice. Late summer and the weeks after the new year are often slower. Early cutoffs and order caps handle the peaks, and subscriptions, event consultations and office accounts help fill the lulls.
What your customers ask before they book
Your AI assistant and website are set up to answer these before anyone has to call.
- Can you deliver on this date to my ZIP code?
- What is the same-day order cutoff?
- Can I choose the exact flowers, and what happens if they are not available?
- Can I add a card message, and can you send a photo when it is delivered?
- Do you handle sympathy orders, and how do I get the right service details to you?
- Do you do weddings or events, and how do deposits work?
Common mistakes we help you avoid
- Taking more holiday orders than the shop and drivers can handle, with no cap on any day.
- Ordering stems by gut feeling and never counting waste, so the same overbuying repeats every week.
- Promising exact flowers or a delivery time the shop cannot control, instead of stating a clear substitution policy.
- Overlooking sales tax and delivery rules. They vary by state and location, and the owner stays responsible.
Sales tax and delivery rules vary
State and local sales tax, delivery charges, any rules on perishable goods, and how wire-service orders are handled vary by location and by service. We build order, deposit and substitution steps around your own policies. Sympathy and funeral orders need careful wording and exact details, so staff review them. You stay responsible for meeting the rules that apply to your shop.
See it working
Click through a sample florists website, then see the owner dashboard behind it.
How it works
- Step 1
Tell us about your business
A short call or the free AI check-up. No jargon.
- Step 2
We set it up
Your site, customer system and assistant, with your branding and your data.
- Step 3
You go live
We train you and your team, then keep everything running.
Under the hood
Pricing
One price: $349/month plus a one-time $750 setup. It includes your website, customer system, AI receptionist, hosting and support. Non-profits save 35%.
See where AI fits your business
Five minutes, free, and written in plain English.
Start the AI check-up