Boutique retail
The same shelf in the store and online, with no oversells.
A boutique runs on sizes, colors and the next new arrival. We build an online shop with pickup and local delivery slots, keep store and online stock in sync, and add loyalty, gift cards and consent-based email and text, so the shop stays organized when a busy weekend hits.
What we set up
Online shop with sizes, colors and pickup
Customers browse by size and color, see what is in stock, and choose pickup or a local delivery slot. Low-stock alerts tell you before a popular size runs out, and a new-arrivals page keeps the shop front fresh.
Store and online inventory in sync
A sale at the register updates the website, so you do not sell the last medium twice. Vendor orders, seasonal buying and returns or exchanges are tracked against the same item list.
Loyalty, gift cards and marketing with consent
Gift cards and a simple points program bring customers back. Email and text go only to customers who agreed, with a clear way to opt out, and your events and trunk shows appear on a shared calendar.
Where this business gets hard
Sizes and colors multiply the stock list
One shirt becomes twenty counts. Variants tracked by size and color, with low-stock alerts per variant, show what to reorder before the popular size is gone.
Store and website sell the same last item
Without sync, two customers buy the final item at the same moment. One inventory shared by the register and the site keeps the count honest.
Seasonal buying is a gamble
Orders placed months ahead depend on last year's sales. A record of what sold by size and week, plus vendor order dates, makes the next season's buy easier to plan.
Marketing needs permission
Email and text lists grow fast and rules on consent are strict. Recording how and when each customer opted in, and honoring unsubscribes, keeps the list clean.
Set up for the way you work
Not every boutique retail business runs the same way. We adjust the setup to fit yours.
- Apparel and accessories boutique
- Size and color variants, new arrivals each week and exchanges drive the setup. Fit questions go to the team.
- Gift and home goods shop
- Fewer variants, more gift wrap, cards and shipping or delivery. Gift cards and seasonal displays matter more.
- Shop with events and trunk shows
- A calendar of events, tickets or RSVPs and a list of who attended. Marketing by consent brings people back for the next one.
- Online-first boutique with a small storefront
- Most orders arrive from the website and pickup slots are the limit. Setup stresses sync, packing lists and return handling.
Busy seasons and slow ones
Holiday gifting is often the busiest stretch, with spring and graduation, back to school and Mother's Day also bringing traffic. Late winter and midsummer can run slower. Seasonal buying, new-arrival drops, gift card promotions and consent-based reminders help fill the quiet weeks.
What your customers ask before they book
Your AI assistant and website are set up to answer these before anyone has to call.
- Is this size and color in stock right now?
- Can I pick it up today, or do you deliver locally?
- What is your return and exchange policy?
- Do you sell gift cards, and can I send one by email?
- When do new arrivals land, and can I get a notice?
- Do you have events or sales coming up?
Common mistakes we help you avoid
- Keeping store and online stock in two separate lists, then overselling a popular size.
- Buying a full season without tracking which sizes and colors sold out first.
- Adding customers to email and text lists without a clear opt-in or an easy unsubscribe.
- Overlooking sales tax and gift card rules. They vary by state and location, and the owner stays responsible.
Sales tax and messaging rules apply
Sales tax, returns and gift card rules, and the consent rules for marketing email and text vary by state and country. We build checkout, return and opt-in steps around your own policies. We do not give legal or tax advice. You stay responsible for meeting the rules that apply to your shop.
See it working
Click through a sample boutique retail website, then see the owner dashboard behind it.
How it works
- Step 1
Tell us about your business
A short call or the free AI check-up. No jargon.
- Step 2
We set it up
Your site, customer system and assistant, with your branding and your data.
- Step 3
You go live
We train you and your team, then keep everything running.
Under the hood
Pricing
One price: $349/month plus a one-time $750 setup. It includes your website, customer system, AI receptionist, hosting and support. Non-profits save 35%.
See where AI fits your business
Five minutes, free, and written in plain English.
Start the AI check-up